Analysing an advertising Coursework Example | Topics and Well Written Essays - 500 words

Analysing an advertising - Coursework Example Many advertisers use the theme to create a remarkable impact. When used effectively, the theme has the potential of associating with the brand instantly. Themes may make use of objects, celebrities, music and other aspects to convey the central idea. As evident in the image above, Coca Cola makes a good use of objects in a bid to create curiosity in many buyers. The image above consists of a Coke bottle and multiple colours emanating from the bottle and eventually forming a beautiful smiling face. This serves to create curiosity in many buyers who feel persuaded to try the product and ascertain whether it can cause such effects (Cook, 2001). Leverage has been defined as the intervention system of an advert. It involves communication of certain values that the product being marketed has. These values may impact an individual’s personal values. Such impacts may serve to convince the individual to try out the product. In the image above, the use of the terms â€Å"Live† and â€Å"Life† define a unique feature in the advert which makes people try out the product as it imparts a measure of value in their lives (Cook, 2001). The Coke advert above uses the bandwagon and glittering generalities appeal. This is because the image represents a bottle with a burst of multiple colours and a smiling face incorporated in the midst of the colours. The fact that the bottle has the words â€Å"Live on the Coke Side of Life† but does not provide a reason for this choice is a tactful use of the glittering generalities appeal (Plunkett, 2008). Executional framework denoted the specific manner in which an advert presents its appeal. In the case of the image above, the executional framework is fantasy. This is because it serves to make an individual fantasize on the miraculous uplifting resulting from taking a Coke drink. The tag line in any advertisement comprises of several words which

Research Methods Coursework Example | Topics and Well Written Essays - 1000 words

Research Methods - Coursework Example There are many situations that would drive a researcher to want to conduct a historical research. One of those situations is the urge to understand a certain culture. The full length understanding of a culture (for examples its education or religion) requires that information about the past events of that culture be examined in order to understand its present and even predict what will happen to the future. This is possible and reliable since historical research focuses on patterns that happened in the past therefore making it easier to compare with the current patterns. Understanding of the past of a culture may is also necessary in order to compare it with the history of other cultures. Part 2 Explain the difference between external and internal evidence and give examples of each. Internal evidence in a research is determined by the absence of any confounds and it ensures that the results of the researcher are according to the procedures specified and no deviations have been made. Internal evidence is mostly used to determine causal effects and relationships in a research and this therefore means that it is bound to have many threats to it. External evidence on the other hand describes the amount of supportive information that can be acquired from other sources or other previous research to justify the current research. It can also be defined widely to include the extent the research results can be generalized to other settings other than the one currently the research is on. Part 3 Provide an explanation and an example of the following descriptive research designs: 1. Observation studies: These are done through the researcher just merely observing the subjects of the research and not manipulating them. The researcher then records the observations while they are taking place to avoid missing any details and the analysis will be carried out of the recorded information from the observation. The observation may take place for a long or short time depending on th e research objectives. This is common when dealing with research about animals where there are communication barriers. 2. Correlation research: This is a form of descriptive research design where a relationship is sought and established between the variables in a research. The relationships between the variables (if any) are used to further understand and justify the research design. An example of this type of research is in social research like poverty where there are several variables which seem interrelated. 3. Developmental designs: (there are three different types) These are research designs used to examine human relationships and interaction throughout their development and the time each developmental design takes varies. The first is the cross-sectional design where a researcher researches on different subjects with different characteristics but within a single time period that is usually specified for example researching about different age-related subjects who have the same characteristics. The other is the longitudinal design where the time period for the research is not specified and it involves studying the same subjects over and over again for a long period of time. This is true for example in medical research. Lastly, the third developmental design is the cross- sequential design. In this design, the research subjects are tested on a cross-sectional basis (ensuring the differences in traits) but repeatedly for long

Baking pastry Essay Example for Free

Baking pastry Essay Cake decorating is referred to as one of the sugar arts in the world of baking. Cakes are decorated for many people and their special occasions. Many remember the birthday cakes and wedding cakes that went along with creating such fond memories of the events. The success of certain cake decorating shows like Cake Boss, Amazing Wedding Cakes, and Ace of Cakes have taken cake decorating from ordinary and boring to an extraordinary and marvelous level. There are also many new textures and flavors of frosting that have been conjured up over the years. The varieties of frosting have been created to compliment the many creations of cake flavors. The craft has evolved into a form of art over the years using different tips and techniques. It is now a craft which requires a lot of new skills, techniques, and education. One might even pursue a four year or two year college degree in Culinary Arts from a school such as, The Culinary Art Institute. There are also many new textures and flavors of frosting that have been conjured up over the years. The varieties of frosting have been created to compliment the many creations of cake flavors. If you are not easily impressed you might still be amazed at the number, variety and creativity of cakes. Some intricate designs appear to defy gravity. The secret, Patrick says, is judicious use of inedible props, such as Styrofoam (Decorating Lane 58). Sculpted animals are popular. However, theyre at most only cake. Decorating cakes depending on the designing and style tends to be pricier. If the customer tends to ask for a sculpted cake that can make an impressive centerpiece may cost approximately 200 or more. Cakes that are decorated some special way could get good publicity and get good business. Having to sculpt the cake is highly visible and correctly and profitable. Color and dimension is what most people want to see when they order the cake. An if the customers like the work they might come back. However, the cakes must truly be memorable. . One may ask, what does it really take to be a great cake decorator and most importantly where did it all start? Decorating skills and techniques have developed greatly since three-tiered wedding and candled birthday cakes. The process has evolved to this day presenting beautiful towers of deliciousness. These unique creations also take us on an interesting trip through decorating history. As most know, cake is a term with an elaborate history and a subject with many aspects. Cake denotes a baked flour connection sweetened with sugar, honey, eggs and milk. It has a distinct texture created by mixture rising during the cooking process. Cakes found in â€Å"Swiss Lake Villages† were made from roughly crushed grains, moistened, compacted, and cooked on hot stone. Obviously cake techniques have progressed since then. As time passed, over many centuries by trial and error, baking techniques began to improve due to influence from other countries and cultures (Kroskey). Work Cited Decorating in the fast lane. Bakery Production and Marketing 24 Jan. 1992: 58. Culinary Arts Collection. Web. 14 Aug. 2013. Kroskey, Carol Meres. Color and dimension add profits to cakes. Bakery Production and Marketing 24 June 1991: 74+. Culinary Arts Collection. Web. 14 Aug. 2013. Kroskey, Carol Meres. Complementing cakes with color. Bakery Production and Marketing 24 Sept. 1991: 106+. Culinary Arts Collection. Web. 14 Aug. 2013. Kroskey, Carol Meres. Create an illusion. Bakery Production and Marketing 24 June 1993: 56+. Culinary Arts Collection. Web. 14 Aug. 2013. Kuyper, Frances. Making your own decorations in advance. Bakery Production and Marketing 24 Sept. 1991: 112. Culinary Arts Collection. Web. 14 Aug. 2013.

Good Sports Equal Aggressive Men? Essay -- Article Review

In sporting activity participation and televised sports, there is a noticeable difference between male and female interest and involvement. In the article Center of Attention: The Gender of Sports Media Michael A. Messner discusses the issues that involve all aspects of sports strictly being a man’s affair. Messner expresses ideas that men are not only the forefront of sports participation, but sports media as well. A point is made in the article about the leaders in sports being those who are the most aggressive. This point is the reasoning behind why men are the superior figures in sports. The aggressiveness of men causes there to be more interest into male sporting activity which makes men a dominant figure in sports. Messner uses the idea â€Å"Aggressive players get the prize; nice guys finish last† (480). The athletes who show the most aggression, are more likely to be acknowledged than those viewed as being weak or soft. Aggressiveness has been associated with toughness and physicality as if one balances the others. To be considered aggressive in professional sports means to not be afraid to get physical with opposing players, having a very large competitive streak, assertiveness, and being fearless. No matter how many times it is denied, men are the ones who are the most aggressive. There is a natural factor that falls into the aggression of men, that there is a shortage of in women. Societal influence has the most affect on the differences of men and women. Men being superior in not only sports but all aspects of live hadn’t just one day been set in stone as Messner makes it out to be. He doesn’t include the reasoning necessary to explain how sports became male dominant. The article Becoming Members of society: Learning... ...port; both played by men. Aggression doesn’t always explain the large difference in male and female sporting activity. Author Micheal A. Messner does have a point that male aggression does affect the response of an audience but it is only valid for sports that involved the need to be aggressive. Still, there is clearly more engaging aspects of male sporting events than women sports. Works Cited Messner, Michael A. â€Å"Center of Attention: The Gender of Sports Media.† Rereading America: Cultural Context for Critical Thinking and Writing. Ed. Gary Colombo. Et al. Boston, MA: Bedford/St. Martin’s, 2004. 477-487. Print. Devor, Aaron H. â€Å"Becoming Members of Society: Learning the social Meanings of Gender.† Rereading America: Cultural Context for Critical Thinking and Writing. Ed. Gary Colombo. Et al. Boston, MA: Bedford/St. Martin’s, 2004. 424-431. Print.

Comparative Paper on the Princess Bride and Copper Sun Essay

Even though the two heros in Princess Bride and Copper Sun have many similarities, they also have an abundance of differences. Amari is the protagonist of the book Copper Sun, which talks about her life as an abused slave. Wesley is the lead character of the movie Princess Bride; in the movie, he leaves his beloved Buttercup to make enough money to support them and has to come save her when she is about to marry Humperdinck, the prince and the man she does not love. These two stories may seem completely different but they have more in common than what meets the eye. Both Amari and Wesley survive their quests with determination and they fight for what they believe is important. A good example of when Amari shows determination is when she comes upon a river that lies between her and freedom, â€Å"We come too far to stop now† (Draper 84%). She is so close to her goal she is unwilling to stop now just like when Wesley is on the verge of death and he still forces himself to get up and fight for Buttercup, â€Å"I told you I would always come for you† (The Princess Bride). However, they have multiple differences, one of which is how Amari is not afraid to show emotion and Wesley’s emotion is in absence when he is the Man in Black. Both protagonists are very comfortable and secure in their hometowns, but they are both briskly ripped away from their comfort zone when they are obligated to start their quests. Amari lives in a relatively poor area of Africa and Westley lives on a farm in his medieval universe. These courageous heroes must find their way through a dangerous quest; their journeys have similarities and differences but the importance is what compels them to complete their quest. Amari and Westley’s heart and soul was shaped by this quest. The scars left behind by the quest will not heal and the memories will be burning in the back of their minds forever. Both of these strong willed characters went through impossibly difficult conditions and tests to accomplish their goal. Just in the beginning of the story, Amari has endured a gr eat deal of pain; she has been stripped from her village and family and the white men have treated her horribly, â€Å"This day she wanted to die† (Draper 2%). Another example is when Amari is reminded of her past and all she has left in her is shame this proves that not only has she gone through horrible memories but all that will never be forgotten. Wesley has started this quest with his own choice. Amari was taken abruptly and unlike Wesley. In conclusion they had their own reasons to start their incredible journeys. Risking your life just to find the lost is not something you do without motivation. Both of these exciting heroes have found themselves in the need to find either their lost true love or their perished freedom. Throughout these intriguing stories both Amari and Wesley have fought for what they thought deserved a battle. Wesley has swung his sword and punched his enemies and now he has finally came to the point where he has found Buttercup, â€Å"I told you I would always come for you† (The Princess Bride). Wesley is reassuring buttercup that no matter the risks he will always come, fight for her and that she is his mo tivation to put his life on the line. â€Å"You know, certain people are chosen to survive. I don’t know why, but you are one of those who must remember the past and tell those yet unborn. You must live† (Draper 13%). Motivation is the force that pushes and pushes the characters to continue with strength and this force is prominent in both Amari and Wesley. These quests have a rope slowly burning but finally the rope has come to an end and all that is left are the ashes. In the burning village that Amari used to call home, she had friends and family but once she was left to live and serve at the Derby farm she thought a friendship would never be something she could achieve. After a long time spent at the Derby farm, Amari and Polly have now realized that their lives are stringed together from then on. This came to a shock as Polly and Amari try to hide the fact that Mrs. Derby has had an affair with a slave situated at the farm as well, â€Å"She realized then how deeply her life was entangle with those of the slaves she had once so despised† (Draper 51% ). Polly has been with Amari through one of the worst and unpleasant journeys a character could have gone through, Polly no longer judges Amari by her skin nor does Polly think of slaves as filthy animals. Wesley has always had Buttercup’s love and even after his quest he still has her love, compared to Amari that no longer has Besa or his love. Wesley is trying to explain to Buttercup that their love is unbreakable, â€Å"Do you think this happens every day† (The Princess Bride). Amari had once eternal love but all was stripped away from her with every slash of the whip and every unbearable night spent with disgusting men. Many dangers and obstacles have been in the characters paths but now they survive with all that is left, the effects, results and memories. If the lost had never been misplaced then there would be no found or any quests. A quest starts with a loss of any sort, in this particular case it was freedom and love. Amari was just the matchstick that started the fire from within Polly and that lead to the roads made of gold in Fort Mose. Wesley just had to find Buttercup to keep his fire going. However, they all went through inexplicable danger and horror but all this just started as a quest to find what they thought was needed. Works Cited Draper, Sharon M. Copper Sun. Illus. Sonia Chaghatzbanian. First Simon Pulse Edition January 2008 ed. New York: Simon Pulse, 2008. Kindle File. Hobbs, Will. Crossing the Wire. Illus. Vince Natale and Hilary Zarycky. New York: HarperCollins e-books, 2009. Kindle File.

Andrew Beard Invents the Jenny Coupler

Andrew Jackson Beard lived an extraordinary life for a black American inventor. His invention of the Jenny automatic car coupler revolutionized railroad safety. Unlike the vast majority of inventors who never profit from their patents, he profited from his inventions. Life of Andrew Beard - From Slave to Inventor Andrew Beard was born a slave on a plantation in Woodland, Alabama, in 1849, shortly before slavery ended. He received emancipation at age 15 and he married at age 16. Andrew Beard was a farmer, carpenter, blacksmith, a railroad worker, a businessman and finally an inventor. Plow Patents Bring Success He grew apples as a farmer near Birmingham, Alabama for five years before he built and operated a flour mill  in Hardwick, Alabama. His work in agriculture led to tinkering with improvement for plows. In 1881, he patented his first invention, an improvement to the double plow, and sold the patent rights for $4,000 in 1884. His design allowed for the distance between the plow plates to be adjusted. That amount of money would be the equivalent of almost $100,000 today. His patent is US240642, filed on September 4, 1880, at which time he listed his residence at Easonville, Alabama, and published on April 26, 1881. In 1887, Andrew Beard patented a second plow and sold it for $5,200. This patent was for a design that allowed the pitch of the blades of plows or cultivators to be adjusted. The amount he received would be the equivalent of about $130,000 today. This patent is US347220, filed on May 17, 1886, at which time he listed his residence as Woodlawn, Alabama, and published on August 10, 1996.  Ã‚  Beard invested the money he made from his plow inventions into a profitable real-estate business. Rotary Engine Patents Beard received two patents for rotary steam engine designs. US433847 was filed and granted in 1890. He also received patent US478271 in 1892. There was no information found as to whether these were profitable for him. Beard Invents the Jenny Coupler for Railroad Cars In 1897,  Andrew Beard patented an improvement to railroad car couplers. His improvement came to be called the Jenny Coupler. It was one of many that aimed to improve the knuckle coupler patented by Eli Janney in 1873 (patent US138405). The knuckle coupler did the dangerous job of hooking railroad cars together, which formerly was done by manually placing a pin in a link between the two cars. Beard, himself had lost a leg in a car coupling accident. As an ex-railroad worker, Andrew Beard had the right idea that probably saved countless lives and limbs. Beard received three patents for automatic car couplers. These are US594059 granted November 23, 1897, US624901 granted May 16, 1899, and US807430 granted on May 16, 1904. He lists his residence as Eastlake, Alabama for the first two and Mount Pinson, Alabama for the third. While there were thousands of patents filed at the time for car couplers, Andrew Beard received $50,000 for the patent rights to his Jenny Coupler. This would be just shy of 1.5 million dollars today. Congress enacted the Federal Safety Appliance Act at that time to enforce using automatic couplers. View the complete patent drawings for Beards inventions.  Andrew Jackson Beard was inducted into the National Inventors Hall of Fame in 2006 in recognition of his revolutionary Jenny Coupler. He died in 1921.

Love and Beauty - 1208 Words

Love is neither wise nor beautiful, but the desire or pursuit of wisdom and beauty. Love is expressed via propagation and reproduction, as in the exchange and development of ideas. Socrates in the Symposium best expresses this belief. Socrates view of Love and Beauty was that one is the pursuit of the other, and that other is the greatest of all knowledge. Love is a driving force, a compulsion forward to a goal. Much as a moth is drawn to light, for its heat, people are lured to Beauty by Love. Love is an emotion, and like all emotions, we are compelled to an action by it. As Anger might drive us to violence, against that which is hated, Love does lead us to adore that which is Beauty. Love has many forms as well. There is physical†¦show more content†¦Men pregnant in this way Ââ€" poets, inventive craftsmen and the life Ââ€" look for persons who are beautiful, and taking the education of these in hand, at once find much to say on excellence and on how mean ought to live. In addition, the produce writings, legal institutions and other things of the kind; and many of them become famous, as did Solon, for their works and other forms of excellence.(White, 150) White confirms this point: That Love seeks immortality through reproduction, of both a physical, and of an ideological nature. In Symposium, Socrates engages in a debate with his fellow intellectuals on the topic of Love and Beauty. Socrates and Plato s view, that of Love being the spirit of pursuing Beauty and things beautiful does not stand alone in this text. Socrates counterparts argue in favor of a more traditional view of Love held by Greek culture. The dialogue records the brilliant conversation at a dinner party at which Socrates is a guest. Those who speak before Socrates mainly share what Jeffrey Henderson refers to as the typical Greek tendency to glorify the instinct of sex rather than its particular objects (The Maculate Muse, [New Haven, 1975], 205). For them, love (Eros) is a god whose beauty and goodness they compete with one another in praising. Even Pausanias, who takes care to distinguish noble from base love, claims that it is always honorable toShow MoreRelatedThe Essence Of The Beauty Of Love1094 Words   |  5 Pages Running Into Love at Unexpected Times Many people find themselves hypnotized whenever they stumble into live at unexpected times. Indeed love is one of the most spontaneous phenomena ever. One just never knows when it strikes, or even stops. Some analysts say that this is the essence of the beauty of love. While this is a widely debatable stance, you can at least learn how to respond to the spontaneity so you are not caught unawares; forewarned is foretold. 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