Analysing an advertising Coursework Example | Topics and Well Written Essays - 500 words

Analysing an advertising - Coursework Example Many advertisers use the theme to create a remarkable impact. When used effectively, the theme has the potential of associating with the brand instantly. Themes may make use of objects, celebrities, music and other aspects to convey the central idea. As evident in the image above, Coca Cola makes a good use of objects in a bid to create curiosity in many buyers. The image above consists of a Coke bottle and multiple colours emanating from the bottle and eventually forming a beautiful smiling face. This serves to create curiosity in many buyers who feel persuaded to try the product and ascertain whether it can cause such effects (Cook, 2001). Leverage has been defined as the intervention system of an advert. It involves communication of certain values that the product being marketed has. These values may impact an individual’s personal values. Such impacts may serve to convince the individual to try out the product. In the image above, the use of the terms â€Å"Live† and â€Å"Life† define a unique feature in the advert which makes people try out the product as it imparts a measure of value in their lives (Cook, 2001). The Coke advert above uses the bandwagon and glittering generalities appeal. This is because the image represents a bottle with a burst of multiple colours and a smiling face incorporated in the midst of the colours. The fact that the bottle has the words â€Å"Live on the Coke Side of Life† but does not provide a reason for this choice is a tactful use of the glittering generalities appeal (Plunkett, 2008). Executional framework denoted the specific manner in which an advert presents its appeal. In the case of the image above, the executional framework is fantasy. This is because it serves to make an individual fantasize on the miraculous uplifting resulting from taking a Coke drink. The tag line in any advertisement comprises of several words which

Research Methods Coursework Example | Topics and Well Written Essays - 1000 words

Research Methods - Coursework Example There are many situations that would drive a researcher to want to conduct a historical research. One of those situations is the urge to understand a certain culture. The full length understanding of a culture (for examples its education or religion) requires that information about the past events of that culture be examined in order to understand its present and even predict what will happen to the future. This is possible and reliable since historical research focuses on patterns that happened in the past therefore making it easier to compare with the current patterns. Understanding of the past of a culture may is also necessary in order to compare it with the history of other cultures. Part 2 Explain the difference between external and internal evidence and give examples of each. Internal evidence in a research is determined by the absence of any confounds and it ensures that the results of the researcher are according to the procedures specified and no deviations have been made. Internal evidence is mostly used to determine causal effects and relationships in a research and this therefore means that it is bound to have many threats to it. External evidence on the other hand describes the amount of supportive information that can be acquired from other sources or other previous research to justify the current research. It can also be defined widely to include the extent the research results can be generalized to other settings other than the one currently the research is on. Part 3 Provide an explanation and an example of the following descriptive research designs: 1. Observation studies: These are done through the researcher just merely observing the subjects of the research and not manipulating them. The researcher then records the observations while they are taking place to avoid missing any details and the analysis will be carried out of the recorded information from the observation. The observation may take place for a long or short time depending on th e research objectives. This is common when dealing with research about animals where there are communication barriers. 2. Correlation research: This is a form of descriptive research design where a relationship is sought and established between the variables in a research. The relationships between the variables (if any) are used to further understand and justify the research design. An example of this type of research is in social research like poverty where there are several variables which seem interrelated. 3. Developmental designs: (there are three different types) These are research designs used to examine human relationships and interaction throughout their development and the time each developmental design takes varies. The first is the cross-sectional design where a researcher researches on different subjects with different characteristics but within a single time period that is usually specified for example researching about different age-related subjects who have the same characteristics. The other is the longitudinal design where the time period for the research is not specified and it involves studying the same subjects over and over again for a long period of time. This is true for example in medical research. Lastly, the third developmental design is the cross- sequential design. In this design, the research subjects are tested on a cross-sectional basis (ensuring the differences in traits) but repeatedly for long